Case Study: Facebook

Learn how to run social media experiments to see if your content fits your audience's needs.

Don’t “Click Here”

But really. Don't do it.

Usability Testing: Getting the Most out of Your Test Participants

Understand some of the lessons I learned (some the hard way) about conducting usability tests.

Social Media's Small Tests

To run a successful social media campaign, you've got to be comfortable with not getting comfortable.

Adaptive vs. Responsive Web Design: The Basics

Adaptive and responsive web design are two commonly used approaches to display websites on multiple devices. The approaches get confused sometimes because of their similarities, but they aren’t exactly the same thing.

Like Our New Look?

When we launched the new Georgia.gov in April 2011, we knew it was still a work in progress. We had changed the look and feel dramatically based on careful analysis of user data; based on how users interacted with the new site, we would need to fine-tune some of the functionality.