Recap: GOVTalks Spring 2020 - Measuring the Performance of Your Website

Read about DSGa's first-ever virtual GOVTalks conference, sponsored by our web analytics partner, Siteimprove.

How to Define the Success of Your Digital Properties

In his keynote for GOVTalks Spring 2020, Chief Digital Officer Nikhil Deshpande gave attendees a detailed look at digital metrics strategies and the critical role they play in helping agencies measure, analyze, and report on the effectiveness of their digital properties. He also discussed the ways that GovHub, the state’s official content management system (CMS), and its performance measurement tool, Siteimprove, give agencies everything they need to monitor, evaluate, and improve their website’s performance. 

Siteimprove: Better Measurement, Better Websites

At GOVTalks Spring 2020, Travis Vermeulen, Principle Customer Service Manager for Siteimprove, gave attendees a close-up look at Siteimprove, how it works, and the way it and its web analytics tools can help them continuously improve their websites.

GovHub and the New SEO

At GOVTalks Spring 2020, DSGa’s Amanda de Zayas, Content Strategist, and Ericca Farrington, Outreach Coordinator, teamed up to talk about Search Engine Optimization (SEO). We learned what SEO is, how search engines work, and what makes up a search ranking. They also explained how agencies can use Siteimprove’s SEO tools to help constituents find their websites quickly and easily via search engines, like Google, Yahoo! and Bing.

Getting Started with Google Search Console in Google Analytics

We can't ask every user what they're looking for on our site. So, we rely on tools such as Google Search Console for clues. Learn how to strategize around your users' goals with Google Search Console.

What Analytics Should You Care About?

Google Analytics can quickly become overwhelming. There’s so much to take in and you can lose yourself in an endless sea of data. Not sure where to start? We’ll get you pointed in the right direction.

Understanding Your Audience

From internal enterprise systems to mobile and web-based applications, we need to understand who we’re really working for … Who is our target audience? Learn how to find and focus on your core users, and how to perfect your digital strategy to best accommodate them.

Why Data Must Be a Part of Your Business Decisions

Oftentimes in state government, agencies have a lot of data, but they aren’t sure what to do with it. Learn how to approach data in a way that serves your business needs.

Turning Meaningless Data into Meaningful Data

How data is presented is just as important as the data itself. Business context provides the framework for discovery and deep analysis.

Don’t think you need internal site search? Think again.

Your users are telling you what they want from your site. Listen to them!