Building Visitor Trust Through Design

If your agency is part of GovHub, you know that the unified theming — color palettes, fonts, icon styles, etc. — across sites helps to reassure visitors that they’re getting credible information from trusted government sources. We have options for you if your agency site is not on GovHub, or if you have other applications or websites that would benefit from state branding.

This Is Us

Whether intentional or not, our websites tell a story about us. The color palette, text, design, and functionality, all convey a message about who the site is for and who’s behind it. It’s good practice to take a step back every year or so and reassess your core values, reconnect with your purpose, and create something fresh.

“Click Here” Doesn’t Click With Users

Relying on “Click here” for link text is bad for your users, accessibility, and SEO. So what should you do? Create descriptive links that tell all your users (and search engines) what they offer.

Real Georgians, Real Results: Usability Testing for a Better Georgia.gov

Last year, we updated the state flagship website, completing our GovHub migration project. As we continue to tweak and build out new content for Georgia.gov, it’s worth sharing why.

Usability Testing

Need to free up employee resources and still get a stellar customer service rating? Usability testing can do both for your website.

How We Use Alerts on Georgia.gov During COVID-19

Alerts are an effective way to make sure important content is seen, but that message gets lost if you ignore best practices. We thought it would be instructive to highlight how we rolled out the Alert feature on Georgia.gov early during the COVID-19 pandemic, and how we adjusted our approach as time went on.

Recap: GOVTalks Spring 2020 - Measuring the Performance of Your Website

Read about DSGa's first-ever virtual GOVTalks conference, sponsored by our web analytics partner, Siteimprove.

How To Define the Success of Your Digital Properties

In his keynote for GOVTalks Spring 2020, Chief Digital Officer Nikhil Deshpande gave attendees a detailed look at digital metrics strategies and the critical role they play in helping agencies measure, analyze, and report on the effectiveness of their digital properties. He also discussed the ways that GovHub, the state’s official digital publishing system, and its performance measurement tool, Siteimprove, give agencies everything they need to monitor, evaluate, and improve their website’s performance. 

Siteimprove: Better Measurement, Better Websites

At GOVTalks Spring 2020, Travis Vermeulen, Principle Customer Service Manager for Siteimprove, gave attendees a close-up look at Siteimprove, how it works, and the way it and its web analytics tools can help them continuously improve their websites.

Quality Assurance: A Content Strategy that Prioritizes People

At GOVTalks Spring 2020, DSGa’s Will Alford, Director of Content, and Rachel Hart, Solutions Analyst, took attendees deep into the Quality Assurance module of Siteimprove. We learned that Siteimprove’s Quality Assurance module encompasses User Experience (UX), Content Quality, Security, and Content Freshness.