Analyzing Public Service: How to Tell the Right Story

For those of us who’ve moved from managing digital properties in the private sector to a public-sector equivalent, the website analytics we once obsessed over no longer tell the right story. Instead of being motivated by profit, all we care about is how well we serve the public.

SEO 101: GovHub Gives You a Head Start

For many constituents looking for government services, their user journey doesn't start at an agency website, but at a search engine, like Google or Bing. In order to reach an audience where they are, state organizations must make search engine optimization (SEO) a digital priority for their websites.

Readability Matters

Readability describes how hard or easy it is to read your content. This applies to how it’s written, the way it’s organized, the font size you use, how mobile-friendly it is, and more.

New Challenges of Content: Your Opportunity

More digital interaction means higher demand for effective content from your agency. Sometimes this demand means more content to support more decisions and tasks, and sometimes this demand means better content.

Plain Language Explained in Plain Language

Plain language is writing that’s easy for people to read and understand. It creates a better user experience, allows you to reach and help more people, and saves you time, money, and resources.

Simple Fixes, Big Impact

Measuring the performance of your website and figuring out what to focus on first can be daunting. There are a few simple ways that you can give your website a boost that has an immediate impact on your site and improves the user-experience.

Find the Right Type of Content With GovHub’s Type Tray

At first glance, Type Tray might just look like an expanded version of the dropdown list. But when you look closer, you’ll see some extra details that can help you find the best option for your content. It is a little like walking into a fine clothing boutique with your personal stylist on call. Inside this boutique, all the clothes (your content types) are arranged by occasion and your stylist (Type Tray) helps you choose your best options.

GovHub’s New Claro Theme: Easy on the Eyes to Help You Focus

GovHub gives you the tools you need to move your content off your to-do list and onto your website. And with the new Claro visual design system in place, that process will be easier than ever.

This Is Us

Whether intentional or not, our websites tell a story about us. The color palette, text, design, and functionality, all convey a message about who the site is for and who’s behind it. It’s good practice to take a step back every year or so and reassess your core values, reconnect with your purpose, and create something fresh.

“Click Here” Doesn’t Click With Users

Relying on “Click here” for link text is bad for your users, accessibility, and SEO. So what should you do? Create descriptive links that tell all your users (and search engines) what they offer.