An Effective IA is the Backbone of Your Site

Information Architecture keeps your site’s content organized, navigable, accessible, and usable. It establishes the hierarchy of content in your menus as well as the vocabulary you use. And, if it’s not well designed, then much like a poorly constructed building, no one is going to want to visit it, much less step through its doors.

Map Out Your Online Form with DSGa’s New Guide

How do you set up your online forms for success? Find out in our new Webforms Guide.

New Challenges of Content: Your Content Operations

Content operations are a thoughtful system of making content happen in alignment with your vision and strategy day in and day out. As the third and last installment in our content series, which began with Your Opportunity and Your Content Strategy, this article explains what content operations are and how you can make them work for your agency.

New Challenges of Content: Your Content Strategy

Content strategy starts with defining a vision, then moves into deep analysis of the current state, and ends with synthesizing the information into a strategy document.

Analyzing Public Service: How to Tell the Right Story

For those of us who’ve moved from managing digital properties in the private sector to a public-sector equivalent, the website analytics we once obsessed over no longer tell the right story. Instead of being motivated by profit, all we care about is how well we serve the public.

SEO 101: GovHub Gives You a Head Start

For many constituents looking for government services, their user journey doesn't start at an agency website, but at a search engine, like Google or Bing. In order to reach an audience where they are, state organizations must make search engine optimization (SEO) a digital priority for their websites.

Readability Matters

Readability describes how hard or easy it is to read your content. This applies to how it’s written, the way it’s organized, the font size you use, how mobile-friendly it is, and more.

New Challenges of Content: Your Opportunity

More digital interaction means higher demand for effective content from your agency. Sometimes this demand means more content to support more decisions and tasks, and sometimes this demand means better content.

Recap: GOVTalks Spring 2020 - Measuring the Performance of Your Website

Read about DSGa's first-ever virtual GOVTalks conference, sponsored by our web analytics partner, Siteimprove.

How To Define the Success of Your Digital Properties

In his keynote for GOVTalks Spring 2020, Chief Digital Officer Nikhil Deshpande gave attendees a detailed look at digital metrics strategies and the critical role they play in helping agencies measure, analyze, and report on the effectiveness of their digital properties. He also discussed the ways that GovHub, the state’s official digital publishing system, and its performance measurement tool, Siteimprove, give agencies everything they need to monitor, evaluate, and improve their website’s performance.