Georgia Analytics Program

Georgia Analytics Program

The Georgia Analytics Program (GAP) enables state agencies to make data-driven decisions so that Georgians have easy access to information and services. Powered by Siteimprove™ and included in all GovHub subscriptions, the analytics tool allows you to monitor, measure, and improve your website's performance. 

Ensure Content Quality

Review, assess, and address issues that affect the quality of your content. Are all your links working? Is your content easy to read and scan? Is the information current?

Increase Digital Accessibility

Continuous audits check your site to see how well it's adhering to federally mandated WCAG 2.1 guidelines and suggest guidance to improve it.

Improve SEO

If you're on GovHub, your site already is built with features like searchability, domain authority, load time, security, and mobile-friendliness. The tool helps to identify issues that can help improve your content’s SEO and the overall user experience. 

As part of the program, state agencies benefit from:

  • An analytics dashboard to quickly gauge the performance of state websites
  • A state-of-the-art analytics tool for public-facing informational and transactional websites
  • Training on analytics tools and reporting
  • Help desk support

Data collected from this tool is shared to the GAP analytics dashboard to spotlight how people interact with state government websites. This data helps agency stakeholders understand how constituents interact with their websites. The dashboard also reports on:

  • Traffic patterns
  • Devices, browsers, and operating systems 
  • Most popular content pages
  • Accessibility levels
  • Readability levels
  • Quality levels

Join the Georgia Analytics Program

GAP is available to all state agencies and elected officials. If you are not a member and would like to join, please contact our Support Desk.

Get Access and Training

If your agency is a member of GAP, contact our Support Desk to be enrolled in training classes and gain access to the site improvement tool.

Georgia Analytics Program FAQs

Here are answers to some common questions about GAP and Siteimprove.

This program is a shared initiative between the Governor’s Office of Planning and Budget and the Georgia Technology Authority. DSGa manages the analytics dashboard and the site analytics tool associated with it. If your agency subscribes to GovHub, your site is part of GAP. Other state agencies are welcome to join.