Ericca Farrington is the Outreach Coordinator for Digital Services Georgia, responsible for customer acquisition, retention, and growth. Using data-driven decision making on outreach approaches, she’s able to gauge agency stats, and understand end user behavior patterns.
Her areas of expertise include customer service, digital marketing strategy, communication, social listening, and data analysis.
Previously, Ericca worked for a small city government in West Virginia, developing a web presence through the maintenance of a new website and the creation/management of social media networks. Within the position, she worked with small business owners to teach them about the importance of digital marketing and coached them through learning various digital tools.
Ericca earned her Bachelor of Science in Communications from Mitchell College, graduating Magna Cum Laude. She also earned her Master of Science in Internet Marketing from Full Sail University, graduating Summa Cum Laude as the Salutatorian.
Get to Know Ericca
What is one of your proudest accomplishments?
One of my proudest accomplishments is taking a leap of faith and moving to Atlanta last year. I was born and raised in West Virginia. I always had pride in my home state, but something in me knew that my aspirations in life went way beyond rural, small town living. I worked in several different jobs while I freelanced as a Digital Marketing Specialist for a few years. I realized, however, that I needed to venture outside my comfort zone if I was ever going to get a full-time job in my field. Last October, I decided to move to metro Atlanta to pursue my dreams. With a lot of uncertainty and many job interviews, I found my fit with the most amazing team that I’ve ever had the pleasure of working with. Moving 300 miles away from family and the majority of my friends was tough, but I persevered through the hardships. I am most proud of myself for not giving up and finding the success I knew I was destined for.
What part of your job do you like the most?
I enjoy the customer service part of my job the most. It allows me to connect with the people behind the agencies that are on GovHub and to be a resource of information that they can rely on. I feel that COVID-19 has made customer service even more important. We all have very limited interactions with one another that primarily take place over a computer screen. Being able to communicate information in an effective, friendly, and helpful way is crucial to creating a great customer relationship. Knowing that I have been able to help someone at the end of the day makes my job the best!
If you could only have 3 apps on your smartphone what would they be?
Twitch, Instagram, and YouTube.
What is your favorite quote?
“All you can do is the best you can do.” — Paula Abdul