Her areas of expertise include customer service, digital marketing strategy, communication, social listening, and data analysis.  

Previously, Ericca worked for a small city government in West Virginia, developing a web presence through the maintenance of a new website and the creation/management of social media networks. Within the position, she worked with small business owners to teach them about the importance of digital marketing and coached them through learning various digital tools.

Ericca earned her Bachelors of Science in Communications from Mitchell College, graduating Magna Cum Laude. She also earned her Masters of Science in Internet Marketing from Full Sail University, graduating Summa Cum Laude as the Salutatorian.