Analyzing Public Service: How to Tell the Right Story

For those of us who’ve moved from managing digital properties in the private sector to a public-sector equivalent, the website analytics we once obsessed over no longer tell the right story. Instead of being motivated by profit, all we care about is how well we serve the public.

This Is Us

Whether intentional or not, our websites tell a story about us. The color palette, text, design, and functionality, all convey a message about who the site is for and who’s behind it. It’s good practice to take a step back every year or so and reassess your core values, reconnect with your purpose, and create something fresh.

How We Use Alerts on Georgia.gov During COVID-19

Alerts are an effective way to make sure important content is seen, but that message gets lost if you ignore best practices. We thought it would be instructive to highlight how we rolled out the Alert feature on Georgia.gov early during the COVID-19 pandemic, and how we adjusted our approach as time went on.

Two Sides of the Same Coin: From Journalism to Civic Tech

In December, I began my own new adventure with Digital Services Georgia, a team within state government that helps agencies improve how they serve their constituents.