PSG Number: GM-14-005
Topical Area: Web Design and Development
Issue Date: 11/1/2013
Effective Date: 11/1/2013
Document Type: Guideline; Published (approved by Web Standards Group and GTA)
POC for Changes: Georgia.gov Interactive
Synopsis: Social media guidelines for photo sharing for State of Georgia agencies.
If your agency has a wealth of photos, you will likely want to share them online. While many web content management systems have built-in photo gallery features, if you want to make your photos even more publicly available and open to comments, you may want to post them on a photo sharing service, such as Flickr, or a Facebook photo gallery.
4.5.1 Benefits of Photo Sharing
- Raises awareness of your agency’s activities through photos of events.
- Spurs audience discussion; visual content tends to attract higher engagement rates than simple text does.
- Offers the potential to reach new audiences.
- Allows your audience to easily browse, view, and download content.
- Provides an opportunity for your audience to contribute photos that help promote your campaigns.
4.5.2 Strategies for Photo Sharing
- Determine your purpose and goals for using a photo sharing service.
- Does your target audience have an interest in the content?
- How will your audience benefit from the content?
- How will your agency benefit from having these photos available?
- Assign resources for managing the account, including people to manage tasks such as:
- Photo editing and cleanup
- Account management
- Organization of photos and collections
- Adding metadata (titles, descriptions, and keywords)
- Moderating comments
- Be sure you have the rights to any photos prior to posting them.
- Be sure you have permission to use the likeness of any persons in your photos.
- Offer photo contributors “courtesy of” credits when you promote the images across social platforms.
- Set your Privacy and Permissions for your photo content
- Who can download content, and at what resolution?
- Who can share content?
- Will you enable comments?
- Determine your copyright settings for your photos. Do you want to give others permission to use or share your photos? Are these historical photographs with no known copyright restrictions? There a number of licensing settings available for your photos.
- Determine how you’d like to archive photographs for quick reference at a later time.
4.5.3 Tips and Guidelines
- Consult with your agency’s Records Management contact to determine if your agency has any requirements related to records management of photos.
- Be sure to include descriptive text for each of your photos to make them easier to find and to comply with accessibility guidelines.
- Consider only posting the best photos from each event, rather than every picture.
- Link to your .gov site from your profile page.
- Link to your photo sharing profile from your .gov website.
- Use your official logo or trademark as your profile photo.
- Claim authenticity in your profile.
- Provide a .gov email address as your point of contact.