Content Strategy

A light bulb before six gears
What's your strategy for content?


In this class, we'll talk about:

  • Voice and tone
  • Planning consistent content
  • Writing for search engine optimization (SEO)
  • Structured content
  • Calls to action (CTAs)
  • Measuring success

See the full class presentation in Google slides.

Class Materials

Students will need laptops for this class.

Submit Your Completed Work

We keep track of attendees' progress through course. You are required to complete all assignments to receive your Content Specialist Certification.

If you'd like to submit your completed class materials digitally, or if you'd like to let us know what you thought of the class, please complete the Content Strategy Satisfaction Survey.


There are no prerequisites to take this class.