GOVTalks Spring 2014: Social Media

On April 22, 2014, government agencies, private companies, and web content representatives came together for the Social Media GOVTalks. We discussed the importance of social media communication, and why the government is expected now, more than ever, to engage in an open dialogue with citizens.

We need to talk! The Why, What, When, and How of Social Media

Nikhil Deshpande
Chief Digital Officer, Digital Services Georgia

What really is the impact of social media for government agencies? For one, it's a great way to engage with citizens where they already are. Learn how to find success with social media strategies and resources.

Social Media: Finding the Right Platform

Blair Brady
Executive Vice President of Client Service and Co-Founder, WITH/agency

There are so many social media platforms out there. How do you find what's right for your organization? First, you need to understand your audience. Then, you can think about spreading your reach with multiple channels, and finding a unique approach for each.

Social Media Strategy: Know Your Knows

Bethany McDaniel
Web Content and Social Media Manager, Digital Services Georgia

Want to keep your followers engaged? "Content is king." Learn how to form a social media strategy involving repeatable processes, the only way to really track progress toward measurable goals.

Tips for a Successful Social Media Strategy

Bethany gives us 7 things to remember when creating your social media strategy:

  • Know your goals
  • Know your audience
  • Know your voice
  • Know your boundaries
  • Know your comrades
  • Know your numbers
  • Know how to change

Social Media Wrap-Up

We ended the day with a Q&A session with industry experts.

Moderator

Kendra Skeene
Director of Product, Digital Services Georgia

Panelists

David Allen
Public Affairs, Georgia Department of Natural Resources, Wildlife Resources Division

Lauren Cleland
Explore Georgia

Noralil Fores
Social Media Coordinator, Turner Classic Movies

Bethany McDaniel
Web Content and Social Media Manager, Digital Services Georgia

Photos from the Event