At this year's virtual event, we're launching an analytics, content-improvement, and quality assurance dashboard that every agency will get access to called Siteimprove. You'll learn what your site's current Siteimprove score is and different ways you can improve your score over time.

It's an event you don't want to miss if you want to improve your content, search results, and understand your analytics better.

A more detailed agenda will be sent out as we get closer so get continue to check back for more details.

GOVTalks Agenda

Time Details
9:45 a.m.

Kickoff & Introduction

Calvin Rhodes
Chief Information Officer, Georgia Technology Authority

10:00 a.m.

Keynote: Strategy for digital metrics
Digital metrics are critical for decision making. By measuring, analyzing, and reporting on the effectiveness of your website, agencies can develop a metrics strategy to measure digital performance. This keynote discusses how agencies can build a framework to serve its constituents based on data.

Nikhil Deshpande
Chief Digital Officer, Digital Services Georgia

10:30 a.m. Special Message from Kelly Farr
Director, Office of Planning & Budget
11:00 a.m.

Siteimprove Launch
Siteimprove’s web optimization platform helps automate the process of identifying issues on your website while providing an easy-to-use scoring system to benchmark web performance and progress. Siteimprove will help you stay in compliance with the Web Content Accessibility Guidelines 2.1 for accessibility standards and also checks and reports on broken links, misspellings, search engine optimization (SEO), Web Analytics, and has a custom Policy engine (site search) to help with the overall management of your digital presence.

Travis Vermeulen
Principal Customer Success Manager, Siteimprove

11:45 a.m. Lunch Break
1:00 p.m.

Quality Assurance: A content strategy that prioritizes people
Georgians rely on our digital properties to access critical services and answer questions. Make sure the experience they get is consistent, reliable, and accessible with help from Siteimprove’s Quality Assurance module.

Rachel Hart
Solutions Analyst, Digital Services Georgia

Will Alford
Director of Content, Digital Services Georgia

1:30 p.m.

Accessibility Made Simple: Using Siteimprove to Drive your Accessible Content Strategy
All Georgians deserves the same ease of access to their government. With Siteimprove, accessibility as a pillar of your content creation, can be realized with issue remediation, prioritization, and education.

Jasmyne Epps
QA / Testing Lead, Digital Services Georgia

Rachel Hart
Solutions Analyst, Digital Services Georgia

2:00 p.m.

GOVHub and the New SEO
While search engine optimization (SEO) is a crucial part of any content strategy, government agencies must use a different approach than the private sector. This session covers what goes into search ranking and how agencies can adapt content and track progress.

Amanda de Zayas
Content Strategist, Digital Services Georgia

Ericca Farrington
Outreach Coordinator, Digital Services Georgia

2:30 p.m.

How you can get started with Siteimprove!
You spent the day learning about it and understanding how Siteimprove can help you measure the success of your website. Now, find out how to get started, when to get trained, and when you can start using it!

Yen Tang
Director of Outreach, Digital Services Georgia

2:45 p.m. Wrap-up

Hashtag: #GaGOVTalks
Sponsor: Siteimprove