This requires a focus on human behaviors, psychology, and understanding why people do what they do. Most of it has to do with the soft, squishy, creative stuff on the right-side of the brain.

Dom holds a Bachelors Degree in Psychology from the University of Memphis and a Masters degree in Human-Computer Interaction from Depaul University. He's practiced his skills as a consultant for numerous Fortune 500 companies and as an in-house design resource for an Atlanta start-up.

In his free time, Dom loves to spend time in the outdoors camping, hiking, and whitewater paddling (kayaking and rafting). Dom also loves to travel and try new foods.