New Challenges of Content: Your Content Strategy

Content strategy starts with defining a vision, then moves into deep analysis of the current state, and ends with synthesizing the information into a strategy document.

Analyzing Public Service: How to Tell the Right Story

For those of us who’ve moved from managing digital properties in the private sector to a public-sector equivalent, the website analytics we once obsessed over no longer tell the right story. Instead of being motivated by profit, all we care about is how well we serve the public.

SEO 101: GovHub Gives You a Head Start

For many constituents looking for government services, their user journey doesn't start at an agency website, but at a search engine, like Google or Bing. In order to reach an audience where they are, state organizations must make search engine optimization (SEO) a digital priority for their websites.

Readability Matters

Readability describes how hard or easy it is to read your content. This applies to how it’s written, the way it’s organized, the font size you use, how mobile-friendly it is, and more.

New Challenges of Content: Your Opportunity

More digital interaction means higher demand for effective content from your agency. Sometimes this demand means more content to support more decisions and tasks, and sometimes this demand means better content.

Recap: GOVTalks Spring 2020 - Measuring the Performance of Your Website

Read about DSGa's first-ever virtual GOVTalks conference, sponsored by our web analytics partner, Siteimprove.

How To Define the Success of Your Digital Properties

In his keynote for GOVTalks Spring 2020, Chief Digital Officer Nikhil Deshpande gave attendees a detailed look at digital metrics strategies and the critical role they play in helping agencies measure, analyze, and report on the effectiveness of their digital properties. He also discussed the ways that GovHub, the state’s official digital publishing system, and its performance measurement tool, Siteimprove, give agencies everything they need to monitor, evaluate, and improve their website’s performance. 

Siteimprove: Better Measurement, Better Websites

At GOVTalks Spring 2020, Travis Vermeulen, Principle Customer Service Manager for Siteimprove, gave attendees a close-up look at Siteimprove, how it works, and the way it and its web analytics tools can help them continuously improve their websites.

Quality Assurance: A Content Strategy that Prioritizes People

At GOVTalks Spring 2020, DSGa’s Will Alford, Director of Content, and Rachel Hart, Solutions Analyst, took attendees deep into the Quality Assurance module of Siteimprove. We learned that Siteimprove’s Quality Assurance module encompasses User Experience (UX), Content Quality, Security, and Content Freshness.

Accessibility Made Simple: Using Siteimprove to Drive Your Accessible Content Strategy

At GOVTalks Spring 2020, DSGa’s Testing and Support Lead, Jasmyne Epps, gave attendees an in-depth look at Siteimprove’s Accessibility module. She explained how agencies can use Siteimprove to better understand web accessibility and to empower their organizations to develop content with accessibility standards and guidelines baked in.