Google Analytics FAQs

Remember that blog I wrote back in April — Give the People What They Want? Well, I am back to beat you over the head with more Google Analytics antics!

I’m kidding. I won’t hit you. But I will share with you some of the most common question regarding Google Analytics we receive via support tickets.

How do I gain access to Google Analytics on our platform site?

Simply submit a support ticket and be sure to choose "Analytics Request" under "Support Type."

Will Google Analytics automatically email me with a report?

No. But you can schedule a report to be sent via email on one of the following schedules:

  • Once
  • Daily (sent each morning)
  • Weekly (sent the day of the week you select)
  • Monthly (sent the day of the month you select)
  • Quarterly (sent first day of each quarter

Your reports can be sent in any of the following formats:

  • PDF
  • CSV
  • CSV for Excel
  • TSV

To send a report via email:

  1. Open the report you'd like to schedule.
  2. Click "Email" above the report title.
  3. The email address you used as your login is listed in the From field.
  4. In the To field, enter a comma-separated list of email addresses.
  5. Enter a subject, and select the attachment format and frequency.
  6. Click ADVANCED OPTIONS to select how long Analytics sends the message with this report attached.
  7. Use the text field to enter the body of your email.
  8. Click Send.

Note: The time zone selected in the view settings determines what data is included in the email. The email itself is sent sometime after midnight of the selected time zone, though an exact delivery time can't be guaranteed.

Once you have set a schedule for a report, you can add other reports to that schedule. Reports that you add to a schedule are sent to the same list of addresses with the same configuration as the original.

Emails are sent for 12 months. If you want to continue sending the same email after that expiration period, you can simply change the Effective Date under Admin > Views > relevant view > Assets > Scheduled Emails.

Is there an extra cost to have Google Analytics?

All platform sites already have Google Analytics installed at no extra cost to you. To get access, you need a Google account. Your Google account can be a Gmail address if you have one. OR you can sign up for a Google account without creating a new Gmail address here:

Once you have your account, just send us the email address associated with your Google account, and we will grant you access to your site's analytics.

Can we have more than one user with access to our Google Analytics?

Yes! Just put in a request!

Common Google Analytics Terms

Like most applications, Google Analytics has its own jargon. Here are some common terms:


These are the words that visitors use to find your website when using a search engine. Google Analytics provides a list of keywords that have been searched by users who find your website. This information shows you what searchers are actually looking for when they find your site. This also allows you to discover potential new keywords to target.

Landing Page

The first page a visitor views during a session; also known as the entrance page.

New Visitors

Internet users who have not previously or recently visited your site are considered new visitors. If cookies on a previous visitor’s computer have expired or if they have deleted their cookies, these visitors will also register as new visitors. Google Analytics lets you see how many new visitors you have so you can fine-tune your website to increase repeat visits as well as increase the number of new visitors.

Page Views

The amount of times visitors arrive on individual pages of your website. If a user reloads a page, that action will be counted as an additional page view. If a visitor navigates to a different page and then returns to the original page, a second page view will be recorded as well. Page views allow you to see which pages on your site are the most popular.


The amount of times your website is accessed. This data allows you to see how effectively your site is being promoted. Watching the trends in your visits allows you to analyze which aspects of your online marketing are working.

Google Analytics Guidance and Training

The Digital Services Georgia team provides a quick web guide: Getting Started on your Google Analytics. Google also has a ton of help in the app itself; just look for the little graduation cap icons near the top right of the page to access Analytics Education for that page.

If you would like us to include more FAQs, please send us some feedback through our support page.

Happy data mining!

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