2015: Year of the Tablet
You hear it all the time from experts- “mobile is big,” “mobile is important,” and “mobile is here to stay." Well guess what? They’re still right. And information technology and research company Gartner has only confirmed what we’ve all been seeing — mobile is the future.
Gartner predicted last month that worldwide shipments of tablets will exceed worldwide shipments of PC’s in 2015. The firm’s report forecasts the number of traditional PC’s (including both desktops and notebooks) and ultramobile devices — lightweight laptops and laptop/tablet hybrids — will reach 317 million in 2015, slightly higher than the 308 million in 2014. In contrast, tablets are forecasted to reach 321 million in 2015, surpassing traditional PC’s and increasing from 256 million in 2014.
This isn’t terribly surprising given that mobile sales, use and trends have increased significantly in the past 5 to 10 years. The GeorgiaGov platform, including over 70 state agency websites, has seen a 37% increase in mobile and tablet traffic in the last 3 years, from 12.58% of all traffic in 2011-2012 to 34.25% in 2013-2014. Georgia.gov alone has experienced a 38% increase in mobile and tablet traffic since 2011, from 9.08% to 23.69%.
According to CNN Money, Americans “used smartphone and tablet apps more than PC’s to access the Internet” in January 2014, marking U.S. history with a “mobile moment”. Mobile devices were reported to account for 55% of total U.S. Internet usage that month, with 47% of the traffic from apps and 8% from mobile browsers.
The facts only point to the significance and necessity of having a mobile friendly website with a mobile first approach. If you’re part of the GeorgiaGov platform, you know we are converting our 70+ state agency websites to responsive design, ensuring the State of Georgia continues to grow with the trends and needs of our citizens. If you’re not on the state platform and haven’t started a mobile plan, now is definitely the time to start considering your mobile users and traffic.
Take into consideration these alarming statistics:
- Nearly half of users and consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. (The Social Media Hat)
- 95% of smartphone users have used their mobile device to search for local information. (Google’s “The Mobile Playbook”)
Does your website load properly and offer users the information they need, quickly and efficiently?
We may all know that mobile is the future, but with statistics literally backing it up, we are forced to take our mobile strategy and users seriously, and shift our mindset when it comes to our website.